Quick commerce platforms Swiggy Instamart, Blinkit, Bigbasket and Zepto announced the delivery of silver and gold coins on the occasion of Akshaya Tritiya.
“Happy Akshaya Tritiya in advance to everyone celebrating tomorrow. You can get authentic gold and silver coins, pooja needs, deity photos, fresh flowers, and more in 10 minutes,” said Albinder Dhindsa, chief executive officer (CEO) of Blinkit, in a post on X (formerly Twitter). Blinkit is owned by Zomato.
Happy Akshaya Tritiya ✨
My mom was so happy about this. Beta bada hogya hai 🥹🧿Delivered by @letsblinkit 🤌🏼 pic.twitter.com/WjRmTBw3OV
— Prasanna (@Ranook_xd) May 10, 2024
Swiggy
Swiggy Instamart, India’s leading quick delivery platform, has partnered with Malabar Gold & Diamonds and Muthoot Exim (Muthoot Pappachan Group) to deliver and allow customers to purchase silver and gold coins with the highest convenience.
“The success of last year’s Dhanteras coin sales highlights the rising consumer interest in quick commerce for auspicious purchases,” said Phani Kishan, CEO of Swiggy Instamart. “Partnering with reputed brands only bolsters their trust. Our teams are ready to meet the increased demand, ensuring a seamless experience for all this Akshaya Tritiya.”
Oh wow!
Akshaya Tritiya sales of coins on @swiggyinstamart have surged by over 500% compared to our Dhanteras. This is something truly amazing 🙂 https://t.co/omB2VSEBLB
— Phani Kishan A (@phanikishan) May 10, 2024
Swiggy also assured customers that the gold and silver coins purchased come with 24-carat, 999 gold coins. The silver coins were also promised with 999 purity.
In addition to gold and silver coins in different weights, Swiggy Instamart will also deliver silver spoons, silver glasses, and puja essentials like the Vishnu Chalisa book, agarbatti, flowers, and puja cloth.
BigBasket
BigBasket, a Tata-owned digital supermarket also partnered with Tanishq and MMTC_PAMP for Akshaya Tritiya. BigBasket will offer its customers opportunities to purchase gold and silver coins and bars to be delivered within ten minutes.
“Our collaboration with Tanishq ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance,” said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket. “Additionally, our partnership with MMTC-PAMP, a globally recognised leader in precious metal refining, brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes.”
Zepto: ‘delivered 20 kg gold’
Zepto is also among the fastest-growing quick commerce platforms. They will also be delivering gold and silver coins. Zepto has partnered with Nek Jewellery to deliver jewellery.
Aadit Palicha, CEO and Founder of Zepto said, “We’ve delivered over 20 kg gold and silver coins as of 5 pm today – on track to beat the total sales during last year’s Diwali. Happy Akshaya Tritiya”
